Advanced Typography: Task 3 Type Exploration & Application

2025.6.10-2025.7.22 （Week 8 - Week 14）

 

SUN JIAYUE （0376224）

GCD61004 / Advanced Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University

Task 3 Type Exploration & Application

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Directory：

1.Lecture

2.Instructions

3.Task 3

4.

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LECTURE

1

2

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INSTRUCTIONS

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Task 3 - Type Expression and Application (30%)

Time range: Week 8 - Week 12 (The deadline is Week 13)

The content to be submitted

• AZ; "Number; Punctuation marks
• Link to your.ttf font.
• Five font demonstrations (1024 x 1024 pixels, 300ppi)
• Five font applications (1024 x 1024 pixels, 300ppi)

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Task 3 - Type Expression and Application 

Proposal

In Task Three, we are required to design the font based on three options that interest you.

• Create a font designed to solve the larger problems/partial solutions in the field you are interested in.
• Explore the existing fonts in the area of interest.
• Experimental design

Based on the above three different font design methods, I submitted a PPT proposal related to the theme. The following is my proposal.

a d by JIAYUE SUN

After the presentation in the 9th week, I chose the third idea. Since my minor expertise is immersive design, I wanted to design fonts that have a stronger sense of technology and futuricity.

Research/Collect reference materials：

I search for some letters on tech items and fonts on tech exhibition posters on the Internet as my visual reference photos.

Sketch：

Based on the letter design, I simplified the sketch of the two letters, but later did not choose this font.

Digitalization：

I put my ideas in Adobe Illustrate for digital design. I first drew them with rectangles, then sketched the general outline with the pen tool, and finally modified them bit by bit.

The following is my first attempt at digitizing capital letters：

In the tenth week's feedback, my husband told me that my design was okay, but there were issues with font symmetry, the thickness of the lines, and the size of the letters should be basically the same and on the same horizontal line.

Capital and lowercase letters

I began to look for fonts similar to mine as my reference and kept each letter on the same horizontal line. After completing this task, I began to design my lowercase letters. I'll proceed step by step.

Reference font：

Lowercase font

Number

During the design process, I also encountered many problems and kept making corresponding improvements in order to achieve the desired effect Make many different attempts.

To create fonts, I use a software called "Font Forge" to import my fonts.

1.Import the Font from Illustrator into Font Forge

After determining all the case, numbers and punctuation marks, I entered Font Forge to import my letters, mainly referring to the relevant posts provided by Mr. Vinod for design and development.

First, I used the resource export tool to export the letters in SVG format.

I put the exported file in a fixed folder, and then I imported each letter into Font Forge. I used the "Elements" > "Transform" > "Move and Scale" tools to adjust the overall size and position according to the height of the capital letters and the height of the × letters.

Complete the letter format import on Font Forge:

Photo

2. Character spacing

I adjusted the character spacing of my letters:

Font presentation：

Before starting the design, I choose the colors I want to use as my color palette.

I made many attempts and finally chose what I thought was quite good for the design.

The final completed font demonstration image

Font application：

In font design, my fonts have a futuristic feel. My minor specialty is immersive design, so I add more technological elements to the fonts and use more contrasting colors, which might reflect a sense of technology.

So my applications are mainly applied in the field of technology, such as technology advertisements, the mysterious display of VR glasses and cards, as well as posters, clothes, etc

Final font application

The final result of Task Three:

Submission for participation：

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FEED BACK

Week 8：

In the eighth week, we had a class first. First, the teacher gave the final comment on the task2 assignment that we needed to submit. There was a problem with the color of my fox tail. The color I used was black. The relevant colors on my color card should be used for the design.

WEEK 9:

This week, we presented the idea of 3 in the form of a PPT to show the gentleman. Then, we selected a font from it and started making it. I chose one that has a futuristic feel and is in line with my minor major. The next step is to digitize it.

WEEK 10

In class, the teacher checked the relevant fonts of my capital letters and then gave me suggestions. I needed to consider where these fonts were to be used, what they were to be placed on, and what had been changed. Then I checked my homework for the teacher. The teacher said my homework was okay and I could start to design lowercase letters, numbers and symbols.

WEEK 11

This week, in the last class, the teacher gave us suggestions using capital letters. In this class, we designed lowercase letters, numbers and punctuation marks. The teacher suggested to me that the distance and size between the letters should be the same and need to be changed.

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REFLECTION：

Experience ：

Task Three was my first attempt to design a complete font on my own. It was a huge challenge for me. From the initial design PPT to the final creation of my own complete font, we first used AI software for the design. When creating the font, my font often couldn't keep the thickness consistent, so I made many adjustments. Then I designed the font in FontForge and exported it. During this process, there was a problem with my font, so I readjusted it. Finally, I successfully mastered this software and successfully exported the font.

Observation

When designing this font, I mainly looked at fonts with a strong futuristic feel, which were mostly used in VR and AR glasses. There were also some tech companies that did not directly highlight the style of the font, and I made changes to them.

Discovery

I find that it is a very difficult thing to truly create a font with distinctive features. We need to search for relevant materials from different places, make multiple attempts, and then think about in what situations it can be used, so as to have a more intuitive understanding of the application of the font.

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FURTHER READING：

It expresses clear concepts in an elegant form and color. In graphic design, the contrast between bold and thin fonts can bring people a dynamic visual experience.

To achieve the expected effect, it is necessary to have a strong visual impact and a unique presence. It can be achieved through ingenious layout or materials. The experience of visual impact and the inner elegance can never be equated with mere visual effects.

1. Against Trends and Waste:
   Strongly rejects design fads, planned obsolescence, and superficial novelty that leads to waste of resources and energy.

2. For Longevity and Purpose:
   Advocates for design that is durable, meaningful, and meets real human needs and desires with integrity and responsibility.

3. Timeless Aesthetics:
   Embraces primary shapes and colors for their enduring formal value, and supports typography that is objective, appropriate, and not trend-driven.

4. Simplicity and Clarity:
   Values economical, message-centered design that avoids unnecessary decoration and prioritizes clear, effective communication.

5. Timeless Design Philosophy:
   Believes in design that is clear, simple, and lasting—design that endures beyond time and trends.