07.02.2025 - 23.02.2025 (week 1-week 3)
SUN JIAYUE ( 0376224 )
Bachelor of Design ( Honors ) in Creative Media Intercultural design /Taylor's
University
Project 1 :PROPOSAL
LECTURE
In the first week, Ms. Anis introduced us to the fundamental understanding of these modules, emphasizing that the key elements of this module are culture and design.
In the first week, Ms. Anis introduced us to the fundamental understanding of these modules, emphasizing that the key elements of this module are culture and design.
Visuals are :
- Everything that can be seen : wide, all-inclusive, including nature.
- Everything produced or created by humans that can be seen.
- Example : Logo, Tattoos (Japanese).
Designers need to be aware of cultural nuances, symbolism, and context to create designs that are inclusive and resonate with diverse audiences.
Design Significance & System
By understanding the significance of the graphics in it's cultural studies, philosophy, sociology and origin history.
Cultural sensitivity in design goes beyond aesthethics, it also encompasses functionality, usability, and the overall user experience.
Design Sensitivity:
Cultural Sensitivity Awareness :
- Symbolism and Imagery :Certain symbols and images may carry different meanings in different cultures.
- Color Considerations:Colors can have cultural significance, and their meanings may vary across different societies.
- Typography and Language:Choosing fonts and text styles that are culturally appropriate is important.
Addressing Cultural Sensitivity:
- Inclusive Design
- User Research
- Localization
- Cultural Awareness Training
INSTRUCTIONS
MODULES INTRODUCTION
PROJECT 1
Proposal
In the first task of the initial week, we were instructed to form groups of
six members each. Our objective was to develop a proposal centered around a
concrete idea, culminating in the selection of a specific theme for our
design project. This design was intended to embody our comprehension and
interpretation of global issues as well as design aesthetics.
Requirements:
- The general theme is “Everyday Design”
-
Everyday design refers to the observation and analysis of design
elements that are seamlessly integrated into daily life. These designs
may not be iconic or extravagant but play a crucial role in shaping the
cultural and functional aspects of society. For your project, students
can explore how design influences and reflects Japanese culture,
behaviour, and identity through commonly encountered objects,
environments, and systems.
-
Produce some preliminary ideas on how to visually express your
interpretation using design language. Each idea is to be supported by a
short rationale. Conduct visual research to help expand your idea
generation.
-
https://melon-lunge-f5e.notion.site/Theme-Everyday-Design-15ccca1fe9228017bfddd5a930f00e8f
1.Ideation
In the first week, we were required to form a group consisting of six
people. During class, we were asked to find groups from different semesters.
Below is the list of members：
- Tang Lilin （0376668) -- Group Leader
- Gao Yiming (0360273)
- Tracy Angeline Tio (0362222)
- Jessie Eileen (0367269)
- Sun Jiayue (0376224)
- Pan Ruining (0378138)
In the classroom, we established a WhatsApp group to facilitate the exchange
of our ideas. Following this, Tracy provided us with materials from previous
groups for reference, aiding us in determining the final theme for our own
group. Although the discussion generated various themes, we arrived at a
preliminary concept for our design.
To make it easier for our group to come up with initial ideas for our task,
Tracy helped us create a Figjam board for us to discuss together online.
In the first week, we began by using what the professor taught in class to
start searching for the country we wanted to research and its related
culture. Our initial idea was to blend the cultures of China, Japan, and
Indonesia to create hairpins and other accessories. I had an idea to
incorporate the patterns from the Dunhuang murals in China.
Among the ideas we proposed in the first week, we held a group discussion
before the next class in the second week, finalized our concept, and
presented it. We decided to use hairpins and hair clips, but since our group
members had relatively less understanding of Indonesian culture, we shifted
our focus to researching Chinese and Japanese cultures instead.
On February 13th and 14th, we consulted the professor about our ideas and
received a positive response. However, it was challenging to integrate our
concept into everyday life, so we needed to revise our research plan. During
the discussion, we proposed many ideas, and ultimately decided to focus on
phone cases. Since almost everyone uses phone cases and they are a part of
daily life, this idea quickly gained the professor's approval. As a result,
we immediately shifted our research direction and began searching for
suitable themes to incorporate into phone case designs.
Lilin, as our team leader, decided that we would research Malaysia's
renowned cultures, specifically the Baba Nyonya culture and the Peranakan
Chinese culture. However, as our discussions progressed, we realized that we
shouldn't limit ourselves to just one culture. Therefore, we explored ways
to integrate these cultural elements with Chinese hairpins and conducted
further research on this combined approach.
2. Research and Planning
The culture we wanted to research had been determined, and after discussing
it with the professor, we received confirmation. We began assigning tasks,
and as the visual reference, I searched for many relevant photos and
included their sources.
In the third week, from February 19th to February 22nd, we met daily to
discuss and aimed to complete our proposal as quickly as possible. Since the
culture we were researching was very broad, we focused our main research on
the patterns and designs of accessories and textiles.
In this task, I researched the patterns on clothing by gathering information and consulted relevant literature for substantiation.
After approximately three days, we completed our proposal and PowerPoint
presentation. On Saturday, February 22nd, we met on campus to discuss the
presentation and our upcoming trip to Malacca.
We have finally completed Task 1! Every member of our group participated and
worked hard to accomplish this task. Although we encountered many
difficulties along the way, we helped each other out. Since the literature
we gathered was in English, it was a bit challenging for us, and during the
presentation, our pronunciation wasn't always accurate, but we supported
each other through it all.
Final Project 1: Proposal
Final Proposal Document
Final Presentation Video
FEEDBACK
Week 1:
No feedback was provided as there was no education or course conducted.
Week 2:
The feedback from the professor was: The idea of hairpins is very good, and the research overview is also quite solid, but it's necessary to consider whether it is relevant to everyday design objects.
We transitioned from initially combining Chinese and Japanese cultures to focusing on Malaysian culture, and we came up with the idea of representing it on phone cases, which was approved by Professor Zeon. We still need to gather more detailed information.
Week 3:
It is necessary to ensure that our research section includes a 200-word summary overview of the cultural theme and the plan for everyday design.
Try to focus on the ideas of phone cases and hairpins, and do not consider new ideas.
Attempt to combine the phone case and the hairpin, merging the two items into one.
There is a lack of information in the cultural research on hairpins, and related studies need to be conducted.
REFLECTIONS
Experience：
In the first week, we were tasked with finding classmates to form teams. Our group consisted of four Chinese students and two Indonesian students. One of the Indonesian members did not speak Chinese, which made her a bit anxious, but we still managed to proceed successfully. We often held offline group discussions, allowing us to discuss topics face-to-face, so whenever we encountered problems, we could resolve them quickly.
Observation：
I observed that all the tasks are interconnected, so it's crucial to make the right choices at the very beginning; otherwise, the subsequent tasks cannot proceed smoothly. Additionally, we went to Malacca for a field study and observed the results of our research project, which made our findings more convincing.
Discovery：
During this task, I discovered many cultures that I had never known before. I learned that the Nyonya culture primarily expresses itself through patterns and designs, which are quite similar to the Minnan culture of China, where different patterns and flowers represent different meanings. The textiles on the Kebaya are also known as Batik.
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