Typography-Task 3: Type Design & Communication

 -October 11,2024

11/11/2024-25/11/2024(week 8-week 10)

SUN JIAYUE (0376224)

Bachelor of Design( Honours )in Creative Media /Taylor's University

Typorgraphy :Task 3 / Type Design & Communication

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1.LECTURE:

Lectures have been completed in Task 1

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2.INSTRUCTION:

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3.TASK 3:Type Design & Communication 

In this task, I will create an exceptional font that embodies subtlety, character, and readability. The font I will design includes the characters: "o l e d s n c h t i g , . ! #". Once the design is complete, I will create a black-and-white A4-sized poster to showcase my font.

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Research 

Before sketching, the first thing I did was explore different fonts to gather inspiration for designing the font I envisioned.

Figure 3.1 Visual reference

Sketches

Digitization

Before digitizing my sketches, I dissected the letters h, o, g, and b to better understand the structure of fonts. This analysis allowed me to compare them with the width of the font I was designing, as they were essentially similar.

Figure 3.3 Detailed Font Analysis.

After fully understanding the structure of these letters, I began digitizing my font. I started by using "T y d" to set the baseline, height, ascender line, descender line, and cap height.

                                 

Figure 3.4

First, I completed the design of individual letters.

Figure 3.5 Digitization process 1

Then, I began unifying the design of the required letters, ensuring they resembled my sketches while making slight adjustments as needed.

Figure 3.6 Digitization Process 2

Figure 3.6 Digitization Process 3

This is the first piece I have completed.

Figure 3.7 Font Result 1

After receiving feedback, I adjusted the positions of some letters and punctuation marks.

FontLab

I completed the font design in Illustrator and then started using FontLab to develop and export the font.

Figure 3.8

I pasted the designed font into FontLab, but I noticed that some letters' sizes and spacing looked quite uncomfortable, so I made some adjustments accordingly.

Poster

I installed the created font on my laptop and followed the instructions to design a poster.

FINAL TAST 3:Type Design & Communication

Download font here: https://drive.google.com/file/d/1r23RQ_jE0mYani7XaPtaY4rUi8YjY-bb/view?usp=sharing

Figure 4.1 FontLab Screengrab

Figure 4.2 Final Task 3A :Type Design Communication（jpg.)

Figure 4.3 Final Task 3A :Type Design Communication（PDF..)

Figure 4.4 Final Poster (jpg.)

Figure 4.5 Final Poster (PDF.)

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4.FEEDBACK:

Week 8：

This week is a self-study week. Use three different types of pens to design and draw your own fonts, then select your favorite one for digitization. Create a related blog and assignment for Ms. Vitiyaa to review in the next class.

Week 9: 

This week, I submitted my assignment and had it reviewed by Ms. Vitiyaa. She mentioned that my design was quite good, but the letter alignment guidelines were incorrect, and the drawn fonts were not within a grid, making it difficult to select the most perfect one. During this class, I revised my fonts and had them rechecked by Ms. Vitiyaa, receiving positive feedback.

Week 10:

Ms. Vitiyaa has asked us to continue refining our font designs and make adjustments based on the suggestions provided. We should also keep improving our digital portfolio and make modifications according to Ms. Vitiyaa's feedback.

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5.FURTHER READING:

Typography: A Very Short Introduction 

Typography: A Very Short Introduction offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, it discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, this Very Short Introduction introduces the options available today, and explores the reasons why key typographic decisions are made.

Perfect letters 

Typography is design for reading; a set of visual choices designed to make a written message more accessible, more easily transmitted, more significant, or more attractive. Some letters are more legible, some are designed for particular technologies, and some strike us as having intrinsic emotional associations. What determines the shapes of the letters we use? ‘Perfect letters’ explains how our capital alphabet comes from the letters the Romans cut in stone, and our small letters come from the handwriting of Renaissance scribes. It also discusses the invention of printing in the 1440s, the ‘new typography’ movement of the 1920s that promoted sans serif typefaces, and more recent ideas about letter construction.