TYPOGRAPHY TASK 2: Typographic Exploration & Communication

21/10/2024 -8/11/2024 （week 6-week 7)

SUN JIAYUE (0376224)

Bachelor Of Design (Honers) in creeative media /Taylor's university

Typorgraphy Task 2 / Exercises

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1.LECTURE

 Week 6 : Typo_6_Screen & Print

Typography / Different Medium

It introduces the different media of typography, which can be affected by a variety of different influences, such as operating system, font, screen, etc.

Print Type Vs Screen Type

Type for Print

Primarily, type was designed intended for reading from print long before we read from screen. lt's the designer's job to ensure that the text is smooth, flowing, and pleasant to read.

Type for Screen

Typefaces intended for use on the web are optimized and often modified to enhance readability and performance onscreen in a variety of digital environments. This can include a taller x-height (or reduced ascenders and descenders), wider letterforms. more open counters. heavier thin strokes and serifs, reduced stroke contrast, as well as modified curves and angles for some designs.

Hyperactive Link/ hyperlink

A hyperlink is a word, phrase, or image that you can click on to jump to anew document or a new section within the current document. Hyperlinks are found in nearly all Web pages, allowing users to click their way from page to another. Text hyperlinks are normally blue and underlined by default. When you move the cursor over a hyperlink, whether it is text or an image, the arrow should change to a small hand pointing at the link.

Font Size for screen

16-pixel text on a screen is about the same size as text printed in a book or magazine; this is accounting for reading distance. Because we read books pretty close-often only a few inches away-they are typically set at about 10 points. lf you were to read them at arm's length, you'd want at least 12 points, which is about the same size as 16 pixels on most screens.

Pixel Differential Between Devices

The screens used by our PCs, tablets, phones and TVs are not only different sizes, but the text you see on-screen differs in proportion too.because they have different sized pixels. 100 pixels on a laptop is very different from 100 pixels on a big 60" HDTV.

Even within a single device class there will be a lot of variation.

Static Vs Motion

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2.INSTRUCTION

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3.TASK 2:

By watching the videos provided and searching for other typesetting works on the web page, she provided me with corresponding ideas, and madam also provided us with corresponding guidance through class learning.

Reference material:

Fig.3.1

Fig.3.2

Process Steps:

First of all, I used different AI to complete the title design. I used text input, pen tool, etc., to complete the production.

Fig.3.3

Fig.3.4

Here are the 5 layouts designed.

Fig.3.5

Final product:

HEAD LINE
Typeface: ITC New Baskerville Std

Font/s: ITC New Baskerville Std

Type Size/s: 30 pt

BODY
Typeface: Univers LT Std

Font/s: Univers LT Std

Type Size/s: 8 pt
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per-line: 53
Alignment: left justified

Margins: 220mm top, 20 mm left + right + bottom

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4.FEEDBACK

Week 6:

Specific Feedback :This week, the lady asked us to make printed texts and give advice and guidance.

General Feedback: The lady instructs us to pay attention to the golden ratio and points out errors and how to modify them further.

Week 7:

Specific Feedback :Pointed out the problems of my submitted works, the non-standard font use, and the need for further modification of the layout screen.

General Feedback: After one week of study and production, I completed the corresponding tasks and submitted the homework in class. The woman gave corresponding comments and reference opinions, and provided useful correction suggestions, which made the work more perfect.

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5.FURTHER READING

Interdisciplinary vision of touch, sound, smell, space and memory.

The theme of this part is

Multi-sensory engagement using real living beings to create a real natural environment.

You know, when we think of the sense of touch, we always think of hand movements. But touch is associated with the largest organ of perception, encompassing the entire body. The body extends historical interpretations to encompass multimodal experiences to provide similar connections to the past.

Opinion:

The pro-life theory holds that all humans have a "desire to be close to other life forms", that is, close to nature is everyone's nature.

That is, human beings need nature, not only material needs, but also emotional, spiritual and cognitive needs. Contact with nature can have many positive effects on humans, increasing happiness and social connection.

The benefits:

Multi-sensory free exploration and outdoor play, such as touch, allow children to push their boundaries, take risks and activate their potential.